It is estimated that no one cares about the importance of color matching in website construction, but when asked where it is important, most people will definitely think it is beautiful and undeniable. Without involving marketing and promotion, beauty is indeed the color tone of the website, and the most important value is reflected. 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包Search ranking experts believe that as online marketers and e-commerce, we should understand and understand some basic rules about color, and what these rules represent respectively, what help and unexpected gains they can bring us.
1.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包 Nearly 93% of customers will first consider the color and appearance of the website when they accept advertisements or choose and purchase.
This survey means not only that the website decoration should be beautiful,哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包 in fact, the most important thing is that the color should be atmospheric and appropriate, so that customers feel that you are authentic, brand, strength, and inside information.
Because on the Internet, 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包customers generally lack trust, so at the first glance we disrupt the trust of customers, then for our marketing and promotion, we win the first step.
2. Nearly 85% of customers said that color was one of the most important factors in purchasing products.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包
This area should be very common and understandable in the field of electronics business, because many customers order because they see the color of the product and feel good. This can be easily seen in the product evaluation of many clothing sales, such as: physical objects darker than the color on the website, 哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包physical objects do not look good on the website, and so on. Besides, the most important thing is the decoration of the product color and the matching of the background color to bring the customer visual experience.
3. Comprehensive analysis of relevant data shows that if the color matching is reasonable and appropriate, the brand's popularity will increase by 80%.哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包
This can be seen in many e-commerce online stores and individual B2C websites. If an online store or website has fancy colors, noisy background colors, or improper color matching, even a well-known brand will feel that the website is not fake, because the visual color has reflected rough and not fine. 。哈爾濱營銷型網(wǎng)站,哈爾濱網(wǎng)絡(luò)營銷外包 On the contrary, if it is a small brand, but its website and shop color matching is unified, with its own style, color vision, delicate and fine, then even if it is a small brand, customers will doubt whether it is a well-known brand that she omitted or unknown.